An estimated 16 billion pounds of plastic enters the ocean each year. 4ocean is on a mission to stop this.
The story begins when Alex and Andrew take a surf trip to Bali Indonesia that would inevitably change their lives and the fate of the ocean. Devastated by the amount of plastic in the ocean, they set out to find out why no one was doing anything about it.
One afternoon they came across an old fishing village where fishermen were literally pushing their boat through piles of plastic that had washed up on shore. The two surfers realized that the proliferation of plastic threatened both the ocean environment and the fishermen's livelihood. Could the fishermen use their nets, they wondered, to pull the plastic from the ocean?
This idea stuck with the 2 surfers and they knew it was time to hit the drawing board. After realizing that the demand for seafood was driving the fishermen to focus on fish instead of plastic, they knew they had to create something that could fund the desired clean-up efforts. This is how the 4ocean Bracelet was born.
Made from recycled materials, every bracelet purchased funds the removal of 1 pound of trash from the ocean and coastlines. In less than 2 years, 4ocean has removed 2,217,446 pounds of trash from the ocean and coastlines.