The Freitag brand was established in 1993 by graphic designers, Markus and Daniel Freitag. They were searching for a water-repellent and robust bag to hold their creative work. Inspired by the multi-coloured trucks that rumbled past their flat in Zurich, they developed the first messenger bag from used truck tarpaulins, discarded bicycle inner tubes and car seat belts.
The first Freitag bags took shape in the living room of their shared apartment, each one recycled, each one unique. Since then, they have expanded their collection to include a clothing line, with durability still being at the heart of the design process. Today their products are available in 18 F-Stores, 450 retails partners worldwide and an online store based in Zurich-Oerlikon.