Patagonia is an American clothing company founded by Yvon Chouinard in 1973. The business was originally born out of Chouinard’s passion for rock climbing, now producing clothing and apparel inspired by other outdoor sports, such as skiing, surfing, and general comfort wear. Their mission is to build the best product and cause no unnecessary harm, using business to inspire and implement solutions to the environmental crisis.
In addition to clothing, Patagonia now offers a wide selection of products ranging from backpacks to sleeping bags. The brand has developed a minimalist style that reflects their values of a business started by climbers and surfers. The company has developed a reputation for their commitment to the environment, donating time, services and at least 1% of sales to hundreds of grassroots environmental groups all over the world.