Real Handful

Co-Founder Joe Taylor is on a mission to make better snacks that improve lives. Having cut his teeth in the world of food and drink with innocent drinks, he joined Kellogg and subsequently Heinz, putting his leadership and commercial skills on the map in both the UK and Europe.

In the midst of his Ironman training, Joe became interested in the level of nutrition he was getting from some of the so-called ‘healthy’ snacks he was fuelling up on. He found himself increasingly frustrated by the lack of transparency and existing brands’ reliance on functional health claims, rather than flavour. So, because the Ironman wasn’t enough, Joe embarked on a bigger challenge to make healthier snacking simple, fun and delicious.

Since 2016, Joe has steered the good ship Real Handful on their mission to increase the availability and awareness of snacks that are both naturally nutritious and downright tasty. Continuing on their mission to save healthy snacks from the depths of dullness, Real Handul has launched a range of new products which are now available in over 1200 stores across the UK.

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