More taste less waste! Snact is on a mission to rescue nutritious fruits and reduce the amount of waste in our food system. They buy ugly unwanted fruit from British farmers and pack-houses to create a delicious range of products. The bars are packed with all the nutrition of flawless fruit, they’re made with simple good quality ingredients and use home compostable packaging to reduce plastic waste.
Founders Ilana and Michael are lifelong friends, they both studied Environmental Technology at Imperial College specialising in Business & Sustainability. With a shared passion for food and sustainability, they founded the business with the aim of improving our food system. In the UK alone, as much as 30% of vegetable crops are not harvested due to their failure to meet retailers' exacting standards on physical appearance, while up to half of the food that is bought in Europe and the US is simply discarded by consumers.