Ugly is on a mission to disrupt the soft drinks industry with their delicious range of unsweetened beverages that we can feel good about.
Sugar has quickly become public enemy number one — not only does it impact on our health, but also on our happiness and productivity. Whilst consumer choices are becoming more informed, founders Hugh and Joe wanted to provide a fun drink for people who don't want the sugar, but still want something more flavoursome than plain water. Their product is making a splash in a well established market that has long been dominated by sugary drinks.
Thirsty for more information? Check out our interview with Hugh here.